Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering. яндекс

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

Todo sobre la reforma educativa y en qué consiste hasta el día de hoy

La palabra reforma implica cambios, propuestas, innovaciones, acciones y eso es justo lo que la reforma educativa está buscando que suceda en las aulas de los estudiantes mexicanos y sus maestros.

Tener claro la reforma educativa y en que consiste, es saber lo que se desea lograr en los estudiantes ante ciertos periodos de tiempo, es lo que la reforma educativa busca explicitar en la redacción de cada uno de sus aprendizajes esperados, los conocimientos conceptuales, actitudinales y procedimentales que han de adquirir, desarrollar y aplicar los niños y jóvenes mexicanos mediante proyectos escolares.

Cambios en la manera de preparar e impartir clases, en la selección de los temas a abordar, el conocer con mayor profundidad a los estudiantes que conforman un grupo para identificar sus canales de aprendizaje más predominantes, el implementar normas y acuerdos disciplinarios, son solo algunos de los principales retos de la reforma educativa en que consiste.

Trabajar en desarrollar la parte socioemocional de los estudiantes, brindarles herramientas que los eduquen para la libertad y la creatividad, implican que esa reforma educativa vaya más allá de las aulas, que cada profesor haga un trabajo consigo mismo, que aprenda autorregularse a interactuar de forma distinta con sus estudiantes y este más preparado.

Dividir los contenidos en trimestres, implementar talleres, clubs, proyectos escolares, espacios que atiendan a las necesidades específicas de los estudiantes de cada comunidad educativa para brindarles herramientas que contribuyan a su mejor desarrolla en el ámbito de la vida a través del espacio denominado autonomía curricular, es una muestra más de lo que esta reforma educativa en que consiste desea lograr.

En Edebé nos proponemos informarte, ayudarte y brindarte herramientas para que obtengas el mayor provecho de la reforma educativa a través nuestros proyectos escolares.