The client came to us with the concern that no other Mexican agency had been able to carry out their SEO, they already knew what it was about, since they are experts in the subject.
Challenges
The SEO strategy had to be full white hat.
We were prohibited from using keywords such as: cars, autos, etc.
The content would be approved by different departments, with the final approval given in Germany.
Summary
Taking into account the problem presented and the client’s investment, our strategy consisted of:
Opt for semantic SEO, where the content presents a structure that allows the implementation of keywords that the client did not want to use.
Constantly monitor the traffic received by the main site (from different digital sources), with the aim of improving Google’s position through web interaction.
Results
40% increase
in the SEO visibility of one of the most important German brands in the automotive industry.
We position the brand
As one more member of the community, this allowed us to capture the interest of our audience and encourage the purchasing decision of our target, increasing sales in the sector.
