It emerged as a new company in the USA, looking for people interested in debt financing greater than $6,000 USD.
Challenges
We encountered restrictions when advertising financial products on several advertising platforms.
It operated as a brand new company in the US with limited financial resources.
We were having trouble getting leads with debts exceeding $6,000 USD.
Summary
Considering the client’s challenges and investment, our strategy focused on:
Continuously optimize campaigns using real data to attract a greater number of qualified leads.
Maintain constant communication with customers to provide feedback on their sales and customer service processes.
Train new staff in customer service to boost sales closing.
Results
173% increase
in generating new prospects, comparing the same period in 2022 and 2023, with the potential to close deals exceeding $1,500,000 USD.
Impressive return
Our efforts produced an impressive return on ad spend (ROAS) of 34.88.
As one more member of the community, this allowed us to capture the interest of our audience and encourage the purchasing decision of our target, increasing sales in the sector.
83% of leads
generated were classified as quality by the sales team.
