We received an award for the best creative and customer acquisition videos from Facebook, and we were recognized for our creative strategy by Merca 2.0.
Challenges
Create a communication strategy with the aim of humanizing the brand.
Presenting the brand as just another user, seeking to create identity through commercials that showed the common problems of a user with fun solutions and humorous moments to connect naturally with our user.
Create awareness and positioning campaigns on social media.
Summary
Position ourselves as the best Internet in a market dominated by a major competitor.
Create a better brand reputation to generate ties and a positive perception between users and the brand.
Provide valuable solutions to users, creating communication verticals that demonstrate that the brand has tailored solutions for various segments.
Results
We position the brand
as one of the best in the field of telephony and Internet.
We received the award for the best creative and customer acquisition videos from Facebook.
Merca2.0
We were recognized for our creative strategy by Merca2.0.
Increasing sales.
We positioned the brand as one more in the community, which allowed us to capture the interest of our audience and encourage the purchasing decision of our target, increasing sales in the sector.
