British Fintech
Industry: Financial Services
Country: USA
Year: 2020
Result:
We successfully helped a British Fintech launch a new product in the US. We got the job done using a 360° Campaign, targeting the Hispanic market.
Requirement:
A British financial services brand wanted to break into the US Hispanic market with a new product in a highly competitive space.
Challenges:
There were multiple well-entrenched brands providing US-to-Mexico remittance services, some of them dominating the market for years. This was a huge barrier to entry for new players.
It is extremely difficult to get stock photos and videos of Hispanics to use in digital campaigns. The group is not well represented in the main sources for digital stock content such as iStock and others.
Although we are a predominantly digital marketing agency, we were asked to provide offline marketing as well as online. We rose to the challenge and secured the right suppliers to execute successfully in the U.S.
Milestones:
We quickly secured strategic partnerships to help us deliver the offline aspects of the campaign that were outside our core competencies.
We developed an integrated communication plan and content production schedule that worked well for all the different channels of this campaign.
We successfully executed our strategies through the main digital channels (Google, Facebook, Instagram) as well as offline channels (iHeart Radio, Entravision, Telemundo, among others).
Outcomes:
A new financial product was successfully launched in the US, through a 360° campaign, impacting the Hispanic market.
The launch generated a user base for our client that provided a solid foundation to keep growing their share of the market.
