Competition in the personal care sector has grown dramatically: new companies, influencers with their own brands, etc. Customers are looking to position themselves as leaders in the area.
Challenges
Having two accounts of the same brand on different platforms, as if they were completely unrelated.
A poorly functional website with many areas of opportunity.
Buyer personas without a correct and complete definition.
Multiple internal business visions, generating multiple objectives with the same budget.
Summary
In order to attract potential users and convert them into customers, we decided to:
Generate different digital strategies that include working with influencers, paid campaigns on Google Ads and Facebook Ads, and a line of communication focused on maximizing the benefits of the products and commercial competitiveness.
Results
Total sales increased by 208%
qualified traffic was brought to the website, reducing the bounce rate by 84%.
Increase in profits
going from selling $80,000 to $500,000 per month.
Increased traffic
Qualified traffic was brought to the website, reducing the bounce rate by 84%.
