European Automotive
Country: México
Year: 2019
Result:
40% increase in SEO brand visibility on search engines.
Problem:
The client was worried about no other Mexican agency had been able to carry out their SEO, they already knew what it was all about, as they are experts in the field.
Challenges:
The SEO strategy had to be full white hat
We were forbidden to use keywords such as: cars, vehicles, etc.
The contents would be approved by different departments, with the final approval in Germany
Summary:
In view of the problem presented and the client’s investment, our strategy consisted in:
Betting on a semantic SEO, where the contents present a structure that allows implementing the keywords that the client did not want to use
The constant monitoring of the traffic that the main site receives (from different digital sources), with the objective that Google will improve our positions, thanks to the web interaction.
Results:
We position the brand as one of the best in the field of telephony and Internet.
We received the award for the best creative and customer acquisition videos from Facebook.
We were recognized by Merca 2.0 for our creative strategy.
We positioned the brand as one of the community, which allowed us to capture the interest of our audience and drive the purchase decision of our target, increasing sales in the sector
