Home Products
Country: United States
Year: 2023
General:
A company specializing in the sale of home products in the United States, focusing on providing products for both the B2C and B2B segments, ensuring suitable solutions for each type of customer.
Outcome:
We achieved a +6.2% increase in e-commerce sales and an +87% increase in brand visibility on search engines (SEO)
Problem:
The client was concerned because they had experienced several months of low sales, even in a situation of more losses than profits. Additionally, the website had significant technical issues affecting the indexing of keywords, which greatly impacted its visibility on search engines.
Challenges:
The SEO strategy had to be completely white hat.
Content required client approval prior to writing and publication.
The niche faced significant competition on search engines.
The website needed to increase its domain authority to compete for the most important keywords in its niche.
Summary:
Considering the challenges presented and the client's investment, our strategy consisted of:
Implementing a robust content strategy, including creating new content and optimizing existing content.
Constantly monitoring the traffic to the main site from various digital sources with the aim of improving organic positioning on the SERP and keyword indexing by Google.
Results:
Positioned the brand as one of the best in the B2B and B2C retail market.
Achieved strong website positioning for many transactional and informational keywords, attracting valuable traffic interested in purchasing the client's products on their e-commerce platform.
Generated valuable content filled with tips, recommendations, advice, benefits, top lists, and other important topics for the customer journey, targeting both businesses (B2B) and individual customers (B2C).
