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Office
Furniture

Vertical: Ecommerce and Retail

Region: Mexico

Year: 2020

Problem

Position the brand in the Latin American office and home furniture market, as an opinion leader in the segment.

Challenges

Summary

Develop a communication strategy to create a brand identity that promotes collaborative work, creative development and comfort, with the aim of transmitting the brand’s values.

Create an environment of good design and good taste that accompanies a visual, explanatory experience and a storytelling that invites you to discover the potential of each tool.

Boost digital channels to generate conversions by demonstrating functionality and personal performance, connecting with the emotions of our segment.

Results

Best solution in furniture

We managed to position the brand as the best solution in furniture for the office and home office.

More than 30% of the market

A penetration of more than 30% of the furniture market in LATAM.

Creation of a B2B communication strategy that allowed the creation of specialized spaces for international clients who actively participate with offices in LATAM.

Taking ownership of the category

from the Home Office, generating a communication environment that provides ideas, innovation, well-being and value to our users.

Positioning as an opinion leader

around topics such as the future of work, design and architecture for today’s world, corporate culture and the workspace.

Increased brand awareness, achieving an increase in the community of more than 20%.

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