Private Security
Industry: Security Services
Country: Mexico
Year: 2020
Result:
We generated over 1,000 qualified prospects. For 3+ years the company has remained in the top 5 search results for the keyword “private security company". Social media followers have increased by 40%.
Requirement:
A successful security services firm wanted to solidify its digital presence, gain prominence in its industry and capture highly qualified leads.
Challenges:
For security reasons, we had limited access to their website.
We had to work through their internal IT team, generating additional communication and coordination challenges.
Due to the above constraints, we had limited information/feedback about the incoming leads.
Total potential market was constrained by the fact that most top corporations in Mexico were already their clients.
Most leads and appointments were the result of offering "platform upgrades" to current clients.
Milestones:
In view of the problem, we faced the following issues:
We developed a customized digital strategy targeting retail, finance and education companies with 100+ employees.
We crafted campaigns for Google, LinkedIn, Twitter.
We developed an SEO campaign to improve organic traffic generation and domain authority.
Results:
We achieved more than 1,000 qualified prospects
The company has remained in the top 5 of organic positioning for more than 3 years, under one of the most competitive keywords in the field: "Private security company"
We have increased the company's followers in social networks by 40%
