Digital Advertising Agency

We know the digital world can seem overwhelming, but don’t worry! We’re here to get you UP online. What’s the goal of doing digital advertising? It’s simple: to grow your business! With digital advertising, you can reach your ideal audience, increase your brand awareness and, most importantly, boost your sales.

At Sube, we specialize in creating and executing digital advertising strategies that maximize your brand’s online presence. Read on and find out how we can boost your brand!

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Why should you hire a Digital Advertising Agency?

At Sube, we understand the challenges companies face to stand out in the vast digital universe. This is where we come into play. Our experience allows us to design effective strategies, tailored to your needs, that not only increase your brand’s visibility, but also improve your conversion rates and sales.

Hiring Sube as your digital advertising agency gives you access to an expert team that knows the best practices, the latest trends and the most advanced tools to ensure your brand stands out in the digital environment. We take care of everything from planning to optimizing your campaigns, so you can focus on growing your business.

What is digital advertising?
Digital advertising is the use of online technologies and platforms to promote products or services through various channels such as search engines, social networks, websites and mobile applications. This form of advertising allows brands to reach target audiences with precision and measure campaign performance in real time.

In addition, digital advertising offers great flexibility in buying models, allowing advertisers to select the strategy that best fits their objectives and budgets. Below, we explain the main buying models in digital advertising:

CPA (Cost Per Acquisition)

The CPA model focuses on paying only when a user performs a specific action, such as completing a purchase, registering in a form or downloading an application. It is an ideal model for campaigns that seek clear conversions, since the advertiser only pays when the desired result is achieved.

  • Advantage: You pay only for the results obtained, which makes it an efficient and profitable model.
  • Common use: ecommerce and lead generation campaigns that seek to maximize conversions.

CPM (Cost per Thousand Impressions)

CPM is one of the most common models in digital advertising. In this case, the advertiser pays for every thousand impressions of its ad, regardless of whether the user clicks on it. This model is useful when you want to generate brand awareness or visibility.

  • Advantage: Ideal to increase brand exposure in awareness campaigns.
  • Common use: Display Ads, banners, and branding campaigns.

PPC (Pay Per Click)

In the PPC (Pay Per Click) model, the advertiser pays each time a user clicks on their ad. This is the basis of platforms such as Google Ads and Bing Ads. The objective of this model is to drive traffic to a website, and the cost per click varies according to factors such as keyword competition and ad relevance.

  • Advantage: Allows precise budget control and generates qualified traffic to the website.
  • Common use: Search Ads and Google Shopping campaigns, where traffic to the website is a priority.

RTB (Real-Time Bidding)

Real-Time Bidding (RTB) is a technology that allows the buying and selling of ad impressions through auctions in milliseconds. This automated model decides which ad will be shown to a user based on data such as behavior, interests and location, and adjusts in real time to maximize ROI.

  • Benefit: Automated optimization of ads based on audience and context, maximizing campaign impact and efficiency.
  • Common use: Programmatic advertising in ad networks, Display Ads, and video platforms.

Programmatic advertising

Programmatic advertising is the use of automated technology to efficiently buy and manage online ads. This model uses algorithms to make ad buys on platforms such as Google Display Network and YouTube, optimizing campaigns based on real-time data. Programmatic advertising often uses the RTB model for buying impressions.

  • Benefit: Automation and constant optimization allow for greater control over campaigns and efficiency in ad spend.
  • Common use: Display Ads, video ads, and remarketing campaigns.

In summary, digital advertising not only allows brands to reach their target audience efficiently and cost-effectively, but also offers great flexibility in buying models, adjusting to different marketing objectives, whether it is to increase brand visibility, generate traffic or maximize conversions. Each model has its own advantages and applications depending on the type of campaign and the results sought.

Paid Media

As a digital advertising agency, we understand the importance of offering a reliable and accessible payment experience to your customers. Through our expertise in digital advertising, we integrate different payment methods to facilitate the purchase process, maximizing your conversion opportunities.

Stay on top of the latest market updates and the latest payment methods, such as Google Ads, to promote your product or service effectively.

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Advertising on Google Ads

At Sube, the approach starts with a detailed analysis of your company and your buyer’s journey. We develop customized Google Ads campaigns that are tailored to your objectives, optimizing each ad to get the best results. From Search Ads to YouTube Ads, we make sure your brand is present on all channels where your customers are.

Want to boost your digital presence and increase your sales? Get on board and find out how we can help you with your business goals!

Advertising on Google Ads

Create advertising campaigns on Google Ads that maximize your brand’s visibility in search results.

The advantage of these ads is that they automatically adapt to display more relevant messages to customers, saving time and allowing Google Ads to display the most effective combinations of titles and descriptions

How do Search Ads work?

Pay-per-click (PPC): Instead of paying for ad visibility, you only pay when someone clicks on your ad. This pay-per-click (PPC) model allows you to control your budget and pay only when the ad generates an action, such as a visit to your website.

Ad Auction: When a user performs a search, Google runs a real-time auction among advertisers competing for those keywords. The cost per click (CPC) you will pay depends on several factors, such as the relevance of your ad, the bid you have set and the quality of the landing page.

Keywords: Search Ads are keyword driven. You select the keywords most relevant to your business, and Google displays your ads to users searching for those terms. Keyword relevance is crucial to ensure that your ads reach the right audience.

Ad Optimization: Google Ads automatically optimizes the title and description combinations of your ads to show the most relevant versions to each user. This increases the likelihood that your ad will capture attention and achieve conversions.

Landing pages: For your Search Ads to have a real impact, they must direct users to optimized and relevant landing pages. Google rewards ads that lead to high quality landing pages, which can reduce your cost per click and improve your position in the auction.

Display Ads

Design compelling visual ads that are distributed across websites in Google’s ad network and other online advertising networks.

Display Ads are visual ads that appear on a wide network of websites, applications and videos, which are part of the Google Display Network. These ads allow brands to display engaging visual content, such as images, banners and videos, to a wider audience compared to search ads, as they do not rely on an active search by the user.

What is the Google Display Network?

The Google Display Network is comprised of over 2 million websites, mobile apps and YouTube videos, allowing you to reach over 90% of Internet users worldwide. This network includes Google partner sites, such as YouTube and Gmail, as well as Google Play apps and thousands of websites that partner with Google to display ads.

Types of sites that are part of the Display Network:

Partner websites: The Display Network includes a large number of websites that partner with Google to display ads in exchange for a share of the revenue generated from clicks or impressions. These sites can range from news portals, specialized blogs and entertainment sites to niche pages that cater to specific user interests.

Mobile Apps: Display ads can also be shown on mobile apps downloaded from Google Play or the App Store. This strategy is especially useful for reaching younger audiences or users who prefer to interact via mobile devices.

YouTube: As part of the Display Network, YouTube allows visual ads and banners to appear in videos or on the home page. This is a key platform for video ads or graphical ads that seek to capture users' attention in a visual way.

Google AdSense and DoubleClick: These platforms allow website owners to monetize their content by displaying Display ads on their pages. Google automatically selects the most relevant ads to display on these sites, ensuring high relevance for users.

Performance Max

Performance Max is an advanced Google Ads campaign solution that uses programmatic advertising technology to optimize ad delivery across all Google channels. This type of campaign allows you to access a wide range of ad formats, from ads on the Search Network to Display, YouTube, Gmail, Google Maps and Shopping, all from a single campaign.

Advantages of Performance Max campaigns:

What is programmatic advertising?

Programmatic advertising is an automated process that uses algorithms to buy and optimize ads in real time. Instead of manually negotiating ad space, programmatic advertising allows ad buying to be done through automated auctions, ensuring that your ads are shown to the right audience at the right time and at the best possible price.

Advantages of Performance Max campaigns:

YouTube Ads

YouTube Ads is one of the most effective ways to capture the attention of a wide and diverse audience through the use of video ads. YouTube, with more than 2 billion monthly active users, allows brands to create targeted video campaigns that promote products or services in a visual way, which generates a high impact and emotional connection with users.

Types of ads on YouTube:

TrueView In-stream Ads: These are ads that play before, during or after a YouTube video. Users can skip the ad after 5 seconds, and you will only be charged if the viewer watches at least 30 seconds of the video or interacts with it. This option is ideal for generating awareness and visibility without wasting budget on uninterested users.

TrueView Video Discovery Ads: These ads appear in YouTube search results or on the home page as recommended videos. They are especially effective to capture the attention of users interested in related content and generate organic interaction.

Bumper Ads: These are video ads of up to 6 seconds that cannot be skipped. Although short, they are ideal to convey messages quickly and generate brand recall in users who are consuming content on YouTube.

Masthead Ads: These ads appear at the top of the YouTube homepage, ensuring high visibility for your brand. They are perfect for major launch campaigns or massive promotions.

Google Shopping

Google Shopping is a platform that allows retailers and businesses to improve the visibility of their products directly in Google search results. These ads display products with images, prices and descriptions, allowing users to compare various offers from different retailers in one place. It is a very powerful tool for ecommerce or businesses that want to increase their online sales.

How Google Shopping works:

Search-based targeting

Google Shopping uses the keywords users enter in their search to display the most relevant products, ensuring your ad reaches interested users who are ready to buy.

Product Catalog

Retailers upload their products to the Google Merchant Center, where they must include detailed information such as images, prices, descriptions and links to the shopping pages. This data is used to display products in search results.

Visual results

When a user searches for a product, Google Shopping displays a visual list of relevant options, making it easy to compare retailers. Products are highlighted at the top or in a carousel of results.

How Google Shopping works:

Programmatic advertising

Programmatic advertising is the use of automated technology to buy and optimize online ads, rather than manually. Through real-time bidding (RTB), advertisers can automatically bid for advertising space on websites, apps and digital platforms. This process allows for more precise targeting, ensuring that ads are shown to the right users at the right time and at the best possible price.

Advantages of programmatic advertising:

Advertising on Meta Ads (Facebook and Instagram)

Meta Ads offers advertisers the ability to create personalized campaigns on Facebook and Instagram that reach highly targeted audiences. With billions of active users worldwide, these platforms are powerful tools for brands looking to connect with their audience and generate business results.

Types of ads on Meta Ads:

Image Ads

Use static images to promote your brand, product or service. These ads are ideal for quickly grabbing attention and driving users to a landing page or social profile.

Video ads

Video ads allow you to tell a richer story about your brand. You can use them in Facebook or Instagram feeds, or in Stories, which gives you more interaction with users.

This format allows you to showcase multiple products or features in a single ad. Each image or video can have its own link, making it ideal for promoting multiple products or highlighting different aspects of an offer.

Dynamic ads

These ads use user behavioral data to display products or services they have already seen or shown interest in. Dynamic ads are very effective for retargeting and increasing conversions.

Advertising on Tiktok

TikTok has become one of the most popular platforms for connecting with young, creative audiences, offering an excellent opportunity for brands that want to reach a global audience.

With more than 1 billion monthly active users, TikTok allows companies to interact with their audiences in an authentic and entertaining way. The platform relies on short, dynamic videos, allowing for quick and direct communication with users.

Key features of advertising on TikTok:

Advertising on X (formerly Twitter)

Develop advertising strategies on this social network to increase your brand’s visibility and generate interaction with your audience. Offering you more than 20 product options to promote content and media in the best possible way, with X you can reach your business goals in no time.

With over 330 million monthly active users, X offers a diversity of advertising products to suit different marketing strategies.

Key features:

Real-time advertising: X is the ideal platform to engage with live events, global trends and breaking news. Brands can create ads that integrate into conversations users are already having, leveraging key moments to generate immediate impact.

Ad product options: X offers more than 20 ad products, including Promoted Tweets, Promoted Trends, Promoted Accounts, and more. Each of these formats allows brands to choose how to engage with their audience, whether it's increasing the visibility of a tweet, promoting a hashtag or encouraging users to follow an account.

Advanced targeting: X enables detailed targeting based on users' interests, behavior on the platform and demographics. It also allows targeting audiences based on keywords that users have recently used in their tweets or searches.

Encourages interaction: Campaigns on X tend to be interactive, with calls to action that invite users to respond, retweet or participate in conversations. This direct interaction can help generate greater engagement and visibility.

Advertising on Pinterest

Pinterest is a visual platform that allows users to discover, share and be inspired by products and ideas. With over 450 million monthly active users, Pinterest is ideal for brands that want to inspire users through images and engaging visual content. Advertising on Pinterest is based on the creation of sponsored pins, which appear in users’ feeds as they browse content related to their interests.

But what type of brand positions itself on Pinterest?

IKEA, Etsy and L’Oréal have used Pinterest to showcase products in a visually appealing way, driving traffic to their online stores and increasing conversions thanks to the platform’s ability to inspire purchases.

Key features of Pinterest advertising:

Visual inspiration: Pinterest is known for being a platform where users seek inspiration for creative projects, shopping, design ideas, fashion, and more. This makes Pinterest an excellent option for brands offering products or services that rely on aesthetics and visual appeal.

Sponsored Pins: Ads on Pinterest appear in the form of sponsored pins, which are organically integrated into users' boards. The pins can be images or videos that, when clicked, redirect users to the brand's landing page.

Interest-based targeting: Pinterest allows you to segment audiences based on their interests, which results in ads reaching people who are actively searching for related products or ideas. You can also use custom audiences and lookalike audiences to attract new users who share similar characteristics to your current customers.

Focus on discovery: Pinterest users are in discovery mode , which means they are more open to exploring new ideas, brands and products. This makes it easier for brands to connect with users who are already in the decision-making process.

Advertising on Reddit

Reddit is a platform based on specific communities (subreddits) where users discuss topics of shared interest. With over 50 million daily active users and thousands of subreddits covering a wide range of topics, Reddit is an ideal place to reach highly segmented audiences and generate authentic conversations around your brand.

Key features of advertising on Reddit:

More facts about media buying.

In the world of digital marketing, media buying has evolved rapidly, becoming a mainstay for brands looking to maximize their visibility and reach their target audience. From the growth of digital platforms to investment in programmatic advertising, the media buying landscape is constantly expanding.

Global growth in digital media spend

According to Statista, global digital advertising investment reached approximately $522 billion in 2023, and this figure is expected to continue to grow at a compound annual rate of 9.1%, projected to exceed $830 billion by 2027 . This growth is driven primarily by the rise of programmatic advertising platforms, the increase in mobile advertising and the increase in digital content consumption around the world.

Advertisers are allocating larger budgets to digital media buying, as these platforms enable precise targeting, real-time measurement and continuous optimization capabilities that outperform traditional media.

Brands are looking to maximize return on investment (ROI) by targeting specific audiences through strategies that combine creativity and advanced technology.

What are the trends in media buying?

Find out which trends will break paradigms in 2024!

Zero, First and Third Party Data

The collection and use of first, second and third party data to improve advertising personalization and targeting.


  • ACA (Automatically Created Assets)
    ACAs can help you to:

The future of media buying

The future of media buying is linked to the use of artificial intelligence (AI) and machine learning to improve the segmentation and optimization of campaigns. Tools such as advanced automation, predictive analytics platforms and big data will continue to shape the way brands buy and manage their media, offering greater personalization and efficiency.

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