Web design and development agency

User interface (UI) design involves the creation of a graphical interface for that system, which involves the layout of elements such as buttons, forms, images, text, maps and other objects present in common websites.

Here, the main goal of UI is to optimize the user experience (UX) by making this interface easy to use, accessible and visually appealing.

As for the UX, it seeks to create positive sensations and satisfy the user’s needs during their interaction with the system. This involves understanding the needs and expectations, as well as user behaviors to create different interfaces that are intuitive and satisfying.

In this way, easy navigation, responsive design and consistent layout are elements that make up a very important part of providing a positive user experience, i.e. that visitors become more engaged with your brand and that there are successful conversions.

This functionality refers to the process of writing texts or copy with a focus on UX. Following the same context of interface and digital experience design, UX Copywriting is primarily used to create messages, labels, buttons and other textual elements that guide users through a digital product in a clear, efficient and enjoyable way.

UX Copywriting enhances UX by providing useful information, clear instructions and messages that resonate with users in a friendly and understandable way.

What does Sube do to make the UX Copywriting it implements comprehensive?

• Copywriting should be clear and concise.
• Guides users through the process of interacting with the digital product.
• Provides feedback to users as to the outcome of their actions
• Take care that the tone of your messages is formal, informal, serious, funny, depending on the context and your audience.
• Encourage empathy for users. This implies understanding their needs, concerns and objectives, always addressing them in a respectful manner.

At Sube, we understand the importance of creating quality content that can connect with the audience and generate a positive impact on the brand.

In this way, when creating attractive audiovisual content for commercial purposes, it is important to take into account some considerations:

Clarity | Optimization | Brevity | Format.

Refers to all those elements you have in place to tell Google what a website is about and why it should rank that site.

What are its elements?
Eye here, because it is the most important part when creating a site:

• URL.
• Title, metadescription and metarobots.
• Content, text, images, videos and other elements (e.g., menu) that integrate the site.
• Linking (internal and external), links to pages within your site and to pages on other sites.
• Structured data such as website, article, recipe, FAQs, etc. In other words, it is the order in which the results will appear on the page.
• Link attributes.
• Favicon that appears in the browser and Google mobile search engine results pages (SERPs).

We are talking about two different approaches that are used in the creation and construction of websites, where each one has different aspects, but at the same time they complement each other.

On the one hand, native web development refers to building a website using specific technologies for the platform or environment in which it will run.
For example, if you are creating a website that will be intended to run in web browsers, you would use web technologies such as HTML, CSS, Python, PHP, Java and JavaScript.

The plus points of native web development is optimized performance and full control over code and functionality, i.e. it favors more detailed customization.

On the other hand, web development in CMS (Content Management System), as its name suggests, has to do with the use of platforms that organize content. To make it clearer, some examples of CMS are:

• WordPress..
• Joomla.
• Drupal.

These platforms are able to offer user-friendly interfaces that allow users to create and manage content without advanced programming skills. The advantages of CMS is that they are easy to use thanks to their intuitive interface, making it easy to create and update content; and their development is fast, that is, the functionality of the website is pre-built.

How does Sube work with Web Development and UI & UX Design? While website design refers to what is visible to the user, such as colors, typography and site structure, web development addresses invisible aspects, such as programming and backend.

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CRO (Conversion Rate Optimization) is a digital marketing technique that improves the conversion rate of a website or landing page. What is its objective? To get visitors to perform a specific action, such as buying a product, subscribing to a service or filling out a form.

To achieve this, various tools and strategies are used, such as:

• Optimizing site design and usability.
• Creation of attractive and persuasive content.
• Implementation of A/B testing.
• Data measurement and analysis.
• Heat maps and recordings.

The CRO process will be responsible for detecting problems, solutions and business opportunities to attract new customers and retain current ones.