An English financial products brand is looking to open its business to the Hispanic market in the USA.
Challenges
Brands that offer remittance services from the USA to Mexico have been very well positioned for many years. This makes it difficult for new players to enter the market.
It is extremely difficult to obtain visual stock of Hispanics that works for identification, taking into account the characteristic features (large stocks such as iStock do not have enough material that represents Hispanics).
Even though we are a digital marketing agency, as we do not have suppliers in America, they asked us to carry out both online and offline, presenting an interesting challenge for us.
Summary
Considering the problems presented and the challenges detected, our actions were aimed at:
Working with strategic partners to complement our weaknesses.
Develop a communication plan and content production that can be applied across different channels.
Implement strategies through the main digital channels (Google, Facebook, Instagram) and other offline channels (iHeart Radio, Entravisión, Telemundo, among others).
Results
Product launch in USA
through a 360° Digital, for the Hispanic market.
Generate a user base
The brand managed to generate a user base that allowed it to begin building a share of this market.
