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Ecommerce
Buses

Vertical: Tourism

Region: Mexico

Year: 2019

Problem

The client needed to be, in the eyes of Google and therefore of the people who consult it, the transport company par excellence. They were searching and needed to have the first position in Google for the keyword “bus tickets”.

Challenges

Summary

Considering the problems and challenges presented to us by the client, we decided:

Develop an SEO strategy and apply our methodology to impact results.
Go for an aggressive backlinks strategy, where we made a distribution of: PBNs, Forum Backlinks and Guestpost.

Results

First position on Google

with the query: “bus tickets”, which is the keyword with the highest traffic in the industry, making it highly difficult to obtain and profitable.

We position the brand

We have created one of the most important bus brands in Mexico.

Achieve a ROAS of 31

Thanks to our methodology and SEO strategy, we managed to get one of the most important bus brands in Mexico.

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