The client was concerned because they had been experiencing few sales for months, even in a situation of more losses than profits. In addition, in terms of organic positioning, the website had serious technical problems that prevented keywords from being indexed, which significantly affected its visibility in search engines.
Challenges
The SEO strategy had to be completely white hat.
The content required client approval prior to writing and publication.
The niche it corresponds to has a lot of competition in search engines.
The website needed to increase its domain authority to compete for the most important keywords in its niche.
Summary
Taking into account the problem presented and the client’s investment, our strategy consisted of:
Implement a robust content strategy, which included both creating new content and optimizing existing content.
Constantly monitor the traffic received by the main site (from different digital sources), with the aim of improving Google’s organic positioning in the SERP and keyword indexing.
Results
Increase +6.2% in sales
e-commerce and +87% in brand visibility in search engines (SEO)
We position the brand
as one of the best in the B2B and B2C retailer market.
We achieved a good positioning
of the website for quite a few transactional and informational keywords, which attract valuable traffic that is interested in purchasing the products that the client offers in their e-commerce.
Valuable content
We generate valuable content full of tips, recommendations, advice, benefits, top stories and more important topics for the customer journey, focused on both companies (B2B) and natural clients (B2C).
