Position the hotel chain as one of the leading ones in Mexico.
Challenges
Limitations on creating new content.
Difficulty managing on-site optimizations on the client's website.
Limited budget for investment in advertising and SEM work.
Limitations in the implementation of a guideline/boost that increases the visibility of networks.
Limitations on quality stock, specific to the brand (experience, spaces and amenities).
Summary
Based on the problem, we decided:
Implement an interlinking strategy to improve the positioning of certain pages on the site.
Create content with topics related to the tourism and hotel niche, as well as by region (where the chain’s hotels are located within Mexico).
Launch and implement an organic strategy on Instagram, where we were able to confirm that the brand’s specific audience is located. Create content with a human meaning (photographs and videos of collaborators and spaces) that connect with the interests of the audience.
Implementing a reservation request form that was integrated through a link within the bio, as well as more visible contact buttons (calls and messages), which has improved the user experience.
Creating reels developed by collaborators and the agency, which has led to better engagement, as it generates identification with the brand.
Results
Top 10 search engines with the keyword “Hotels in Mexico”
We achieved a 20.99% increase in our organic traffic. On Instagram, we achieved consistent organic growth, increasing the number of followers and engagement.
We maintain an increase
We have keywords relevant to the niche, which thanks to their great performance, are in positions 0 and 1.
On Instagram, we achieved consistent organic growth (from August 2021 to August 2022, we increased from 9,792 to 11,119 followers).
Positive engagement
with our content on Instagram. We managed to connect with the segment in a completely organic way.
