As a security company, it needed to strengthen its digital presence, become a leader in the sector and obtain potential leads with specific characteristics.
Challenges
Limited access to the website.
Triangulation of information with the internal IT team.
Little feedback on quality of leads.
Limitation of companies, since many of the largest companies in Mexico had already contracted their service.
Dependence on functional platform updates for lead and appointment building.
Summary
Considering the problem, we are faced with:
Develop a tailored digital strategy, including paid campaigns on Google Ads, LinkedIn, Twitter and SEO, with the goal of obtaining potential clients from retail, financial and educational companies with a minimum of 100 employees.
Results
We achieved more than 1,000 prospects
qualified and for more than 3 years the company has remained in the top 5 of organic positioning under the keyword “private security company”. In addition, it has increased its followers by 40%.
Top 5 positioning
For more than 3 years, the company has remained in the top 5 of organic positioning, under one of the most competitive keywords in the sector: “Private security company”.
40% of the followers
We have increased the company’s followers on social networks by 40%.
